One more time – James Cryer to Rod Urquhart

It’s tough being a messenger!

My Open Letter on the Print Awards certainly evoked a response – indicative that, hopefully, our industry is emerging into maturity from its 400 years of unchallenged dominance as a communication medium and is able to tackle uncomfortable issues openly and candidly. (To review the correspondence to date type Open Letter in Archive Search) And this need to address new and confronting issues will only get stronger. Quality – so dearly cherished as the Holy Grail to which we’ve all paid our dues – has been a useful expression of our collective talents for many years. What Rod Urquhart may be confusing however is the pursuit of quality with the quest for excellence.