James Cryer argues that there is a call for the consolidation of representative bodies across the printing sector and believes that an umbrella group is the way to go.
James Cryer reckons it’s too easy for printers to get bogged down in technical arguments about digital printing, such as dye-sublimation v’s toner, or whether a thermal inkjet heads are preferable to piezo. He argues we should focus on what digital technology can do for us.